Runway now has its sights on the online game trade with its new generative AI platform

The AI startup Runway, which not too long ago partnered with AMC Networks, is now making an attempt to interrupt into the gaming trade. The corporate has plans to launch its newest platform, referred to as Sport Worlds, subsequent week, in response to The Verge. The brand new software lets Runway customers create one thing akin to an interactive text-based sport that may generate textual content and pictures from AI.

Although Sport Worlds can solely produce basic designs for now, the corporate’s CEO, Cristóbal Valenzuela, is hoping this would be the first step in the direction of extra AI use within the gaming trade. Valenzuela advised The Verge that “generated video video games are coming later this yr,” including that Runway is trying to associate with online game firms, which can have the ability to use the corporate’s AI instruments, whereas it will get entry to online game datasets to coach its AI on. Nonetheless, the usage of AI in video video games has already drawn numerous criticism from trade professionals, even resulting in the SAG-AFTRA union putting in opposition to online game firms utilizing its members’ likenesses and voices to train AI.

Runway has confronted its own controversy for reportedly coaching its AI on YouTube movies and pirated films regardless of being in opposition to the video platform’s phrases. Nonetheless, Runway is trying to replicate the same success it is had with main TV and movie studios. Within the AMC deal, the AI firm would assist create promotional supplies and assist “speed up pre-visualization throughout growth.” Earlier than AMC, Runway secured a partnership with Lionsgate to supply its AI for the studio’s “pre-production and post-production course of.” As for the gaming world, Runway would not be the primary to introduce generative AI because the trade has seen different examples already, like Ubisoft utilizing a software referred to as Ghostwriter to create online game dialogue.